Yeh Hai Life!

What The Heck Was Burger King Thinking????!!!

In Advertising, Business, India on July 9, 2009 at 9:54 am

Memo to advertising agencies – Don’t use Gods and Goddesses of ANY religion in ads. Period.

On that note, one has to wonder how this pitch meeting went –

Ad agency: Here’s a cool idea. Let’s put the Hindu Goddess Lakshmi sitting atop a beef burger ham sandwich with the caption, “A snack that’s sacred”. He he he he. Clever huh?

Burger King Client Rep: Won’t Hindus get upset? Isn’t the cow sacred or something in India?

Ad agency: Ah, but see, that’s why you pay us the big bucks. The ad will run print…in Spain! It’s not like there are Indians in Spain, or any that speak Spanish.

Burger King Client Rep: Genius! Let’s run with it. Great job guys!

Click to read story at the Telegraph

Click to read story at the Telegraph

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