Yeh Hai Life!

Have $24,000? You Can Buy A Gandhi Pen From Montblanc.

In Advertising, Business, History, India on October 1, 2009 at 7:07 am

In this morning’s clueless marketing edition – Gandhi, the world’s symbol of minimalism, simplicity, and shunning of luxury, will be featured on Montblanc’s limited-edition pen, priced at £14,400 ($24,000). It has an 18-carat solid gold, rhodium-plated nib, and “a saffron-coloured mandarin garnet” on the clip. (Telegraph Story)

It was launched in India at an equally luxury event.

One can only hope that a lot of checks to charitable causes and alleviating poverty will be written by whomever decides to own this pen.


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