Yeh Hai Life!

How To Get People To Take The Stairs Instead Of Escalators

In Advertising, Entertainment, India on November 3, 2009 at 8:38 pm

Like this…by making it fun.

Check out more of Volkswagen’s initiative at thefuntheory.com – “a site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”

Hattip: theawesomeblog.net



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