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Bollywood Film Marketing Gets Down And Dirty

In Advertising, Bollywood, Entertainment, Film, India on December 29, 2009 at 7:52 am

Speaking of film marketing gone wild, here’s one for the film “RAAT GAYI BAAT GAYI” – Hundreds of youngsters jostled for their share of goodies as Bollywood starlet Neha Dhupia rained condoms and contraceptive pills last week at IIT Bombay’s annual fest, Mood Indigo. (Telegraph India)

Hopefully the condoms are being put to good use by the many folks blogging their sexual encounters on the film’s website.

  1. I don’t know how the media is going to treat this, but I strongly appreciate the creative minds who came up with this idea. However the success of this campaign is yet to be determined.

    BTW the hunt for Bollywood’s next Diva is on. To participate or view the Video entries follow this link

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