Yeh Hai Life!

How Sigmund Freud, His Nephew & A Box Of Cigars Forever Changed American Marketing

In Advertising, India, Women's Issues on January 16, 2010 at 2:33 pm

Fascinating stuff.

In his 1928 book, “Propaganda,” Bernays hypothesized that by understanding the group mind, it would be possible to manipulate people’s behavior without their even realizing it. To test this hypothesis, Bernays launched one of his most famous public relations campaigns: convincing women to smoke. (Read full post)

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