Yeh Hai Life!

Haldiram Snacks – The Backstory Beats Soap Operas!

In Food/Drink, India on January 27, 2010 at 7:52 am

Of all the stories to comment on, why’d we pick Haldiram snacks you might wonder. Well simply because here in the States, Haldiram snacks are one of the biggest shelf occupying brands in our grocery stores. So reading this morning’s papers added quite a bit of spice and salt to the story behind the brand.

First, the owner Prabhu Shankar Agarwal has been convicted of putting out a contract to kill a tea stall owner because his stall blocked the entrance of his restaurant. Further reading led to what reads like an Indian soap opera of a family business.

There’s more spice in the story of the bag than in it. Who woulda thunk?

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