Yeh Hai Life!

Ad Agency + Non Profit Agency + Billboard = Home For Homeless Man.

In Advertising, India on May 10, 2010 at 7:46 am

Here’s an amazing story of what is possible when the right people believe in a cause and use creativity and social media to make things happen.

Since late April, Danny Silver has been standing on the 50-foot billboard just off Woodland Avenue on the southbound side of I-35. The billboard has a large arrow pointing at Silver and asks people to text “Danny” to 20222 to make a $10 donation to get Silver off the streets. Besides asking drivers to text, the billboard also directs them to the campaign’s website, www.iamheremlf.org, if they want to do more. (read full post at Statesman)

Dannu Silver and his wife Maggie have now moved into their new home.


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  1. […] This post was mentioned on Twitter by Yeh Hai Life. Yeh Hai Life said: Blog post: Ad Agency + Non Profit Agency + Billboard = Home For Homeless Man. http://ping.fm/kdbwp […]

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    http://review-of-movies.blogspot.com

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