Yeh Hai Life!

We’re Sold On Shape-Ups.

In Fashion, India on June 6, 2010 at 6:10 pm

We’ve been reading about Shape-Ups, the weird looking shoes for a while now. One of us finally caved and bought the Skechers version today.  It’s day 1, so too soon to know about butt, back, leg and ab muscle toning. For now we can say confidently the weight distribution from the funky heel seems to alleviate pressure on the lower back.  The other one of us has had them for a few months now, and loves them and continues to do so. Back pain is alleviated while the glutus-maximus is getting a nice work-out. Wish they had a slightly fashion forward look though!

According to Bloomberg: Toning-shoe sales in the U.S., which totaled $17 million in 2008, increased more than eight-fold, to $145 million, last year when both Reebok and Skechers introduced their models, according to NPD Group. In the first four months of this year, toning-footwear sales skyrocketed to $252 million, 75 percent more than the total for all of 2009.

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